The Obama Team - Masters of Promotion

Effective Obama Techniques for Promotion

More than any other presidential candidate, Barack Obama and his team appear to have utilized the wide reaching appeal of the Internet and the technique of branding to appeal to the masses and promote him as a person to lead our country. Whether you agree or not with the results of the presidential election, you’ll have to admit that the Obama team used promotional methods that worked.

Branding/Buzz Words – Branding has become an intregral part of promotion of any type these days. Finding a key word or buzz word that captured the attention and emotions of the public seemed important in the campaign. What did the Obama team settle on? Something very simple…. the word CHANGE. And it worked!

This word has a different meaning for everyone. It can evoke images of change for the better or fear of change for the worst. Somehow the Obama team was able to construe images of changing one’s present situation for the better so that the majority followed blindly with images of something they considered “better” dancing in their heads.

As more and more people picked up on CHANGE, the campaign gained momentum for Obama and most other Democrat candidates. You saw it in most everyone's ads, in their speeches, on banners and posters.

Use of the Internet – In today’s world, it’s almost imperative that you utilize the Internet as much as you can. You saw this in the Obama campaign with web sites, blogs, and YouTube town meetings. Obama utilized these online features to the fullest to reach the public, whereas other candidates appeared still to be learning there was an Internet out there.

Television changed political campaigns years ago. The Internet has brought it into the 21st century. To be effective, political candidates must keep up with the modern innovations, as the Obama team did...and continues to do.