Anyone has to admit that Obama is the Master of Theatrics and Manipulation. He knows how to play to the people with his programs that will bankrupt the country and plummet us into socialism. He knows how to stir up "class envy" and jealousy. He appeals to the emotions (not the mind) with words that don't have depth but have "feel good" connotations.
His White House team also are very skilled in utilizing the Internet, so can spread these communications further and faster than ever before. They also know how to master the media.
Obama doesn't need to have a lot of substance, simply the ability to use words and drama to play upon people's emotions and fears, to act quickly with his team while "the iron is hot." That in itself is scary.
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